Sports Marketing may or may not be in your media mix right now. However, the sports industry provides a tremendous platform for brand building and amplifying your company’s message. Fan bases are evolving, purchase power is shifting and people are consuming information differently every day and over 20% of Americans are attending live sports each year.
Let’s talk about bringing your brand to the masses with strategic, cost-effective Sports Marketing tactics:
- Strategic Planning
- Budgeting
- Tactical Execution
- Messaging
- Design + Animation
Strategic Planning
Jumping into the sports industry can be a bit challenging as there are many facets of sports marketing and many different opportunities.
bright SPORTS + ENTERTAINMENT will help you identify long-term goals, translate those goals into objectives + key results, determine reasonable, yet efficient, budgets and timelines and assist your team in identifying the right opportunities to test the waters.
Budgeting
We’ll help you decide on a relevant, manageable investment structure that accomplishes your key results and translates into objective success. What you’ve seen on TV may be perfect for you – or it may be a terrible idea based on your goals. Either way, we guarantee what you see is NOT what you get. We can help ensure that you’re maximizing your spend to its fullest.
Tactical Execution
While we want you to be as involved in this process as you’d like to be, we also want you focus on your core business. It’s important that you are able to manage the success of your advertising. We strive to make the process as simple as possible for you, while keeping you informed and included in the need-to-know aspects of your investment.
Messaging
We’ll work closely with your marketing team to get to the core of your business offering and ensure that the message that your brand messaging is being accurately portrayed to the masses. Writing for sports is different than radio. Ideating for on-field promotions is different than creating a contest on IG. We’ll match your tone and brand identity in a way that excites and energizes fans.
Design + Animation
Designing for a stadium is different than designing a display ad. We’ll use our resources to make sure your brand messaging looks like you, sounds like you and puts your best and only foot forward.