Integration and innovation are about as vague and all-encompassing as it gets. But the landscape we call home is changing, be it a stadium, arena, complex, facility or gymnasium. Bright SPORTS + ENTERTAINMENT brings context and strategy to the planning stage of integration to best utilize innovative technologies and position yourselves as the leader among your peers.
Together with your relevant staff, we’ll discuss integration through the lens of:
- Emerging technologies
- What’s changing that you should be aware of
- How does this affect you and your department
- How can you can integrate these concepts and technologies into your department
Corporate Sponsorship
Your events should feel seamless but the integration of corporate sponsor elements is essential. Endless PA reads and videos aren’t enough anymore. Let’s talk about gaming, opt-ins, contesting, NIL, NFTs and social media.
It’s important to note that locked-in partnerships still have the ability to be optimized. I’ve never met any media buyer or sports marketer that was against a cool idea – especially if it didn’t cost them any additional money. We’re all-for incremental revenue, but let’s optimize your current portfolio and work on the upsell once we prove the concept.
1st-Party Data
Advertising laws are changing and cookie and cookie-based technology is going away. In some ways, we need to figure out how to go back to the way things were, but with an innovative twist. We’ll help you explore how that pile of gold you’re sitting on in terms of access, authenticity and target audience can work smarter for you. And then we’ll figure out how to grow it exponentially!
Emerging Technology
NFC, NFTs, NIL and QR codes. This jumbled alphabet isn’t a check play at the line of scrimmage. These are opportunities to level up your department further engage your fans and serve as robust opportunities for your corporate and strategic partners.