No matter whether you’re in professional sports, college athletics or sports-adjacent, every event deserves top-notch game presentation. We’ll work with you to optimize yours and ensure every fan feels like they’re getting their money’s worth, and that every player feels like a star.
Working with your senior staff, we’ll breakdown gameday for each sport, highlighting the following areas:
- General Feeling + Overview
- Pre-game
- Team Entrances
- Media Time Outs
- Halftime
- Post-game
- Cross-Promotion
- Corporate Sponsorship Activations
Strategic Planning
The sports industry has an interesting way of fooling you with the concept of an ‘off season.’ Once your season concludes, it’s important that you facilitate a post mortem, recognize your staff and then take a break. But strategic planning for next year should begin pretty quickly once you’ve recharged.
Whether you were just trying to stay afloat as you ‘just get the game on the field,’ or if you’re understaffed and simply don’t have the people, talent or leadership to make it happen, bright SPORTS + ENTERTAINMENT can assist in setting your team up for future success
Scripting
On gameday, you will win or lose your entire audience with redundant copy, use of certain words and repetition. We’ll break it down, write, re-write and/or enhance your script and share tips to keep it fresh.
Timing + Element Mix
It may come as a surprise that 30 seconds can make or break your game presentation. We’ll audit your timing sheet, optimize if/where necessary and make recommendations for future changes to game presentation.
Every element of the game should live both on its own and within its mod. We’ll work together to ensure that you have the correct elements bundled together, and that you’re using your time wisely.
Don’t let sponsorships derail your game presentation goals – plan ahead. Let’s talk about how we can consult on ideas, sellable elements and innovative ways to bring the goals of your strategic partners and sponsors to life in the venue.
Staffing
Effective and efficient staffing is an integral part of the gameday experience. Once timing and elements are configured, we’ll create the optimal staffing plan to ensure smooth and timely engagement.
Maybe even more important that staffing appropriately is training the staff you have. We know that there are PA Announcers who have been there seeming since the program started. Maybe they’re awesome; maybe they’re not. We know that you have a rotating door of interns each semester. We know that your full-time staff is just trying to put the game on the field, leaving little time to focus on game presentation itself. But every sighting of a staff member has the opportunity to leave a lasting impression – for better or for worse. Let’s develop a training program that excites your team and puts game presentation at the forefront!
Game Production Services
Producers, Public Address Announcers and Scoreboard Operators are available for hire in select cities. Submit a request for more information.