Fan engagement is becoming more and more important for live events – especially sports. They expect not only stellar performance from the team, but also a great show that keeps them interested, entertained and wanting to come back again and again.
Leaning on the knowledge and history of your team, we’ll facilitate the strategic process to increase fan engagement:
- Align on internal goals
- Identify objectives and key results (OKRs) for each sport
- Develop a game day identity and standard of excellence
- Assess emerging technology
- Strategize on NIL
Marketing + Branding
Let’s think outside of the box. Sure – fish where the fish are; but also chum the waters. Tried and true concepts paired with new and emerging technology and trends can be an absolute game changer when it comes to fan engagement!
Let’s talk about how we can work together to build a game day identity that fans will come to expect, and a standard of excellence that will keep them coming back.
Fan Engagement Helps You Win Today + Win Tomorrow
How do you capitalize on the big win? What are you doing to collect first-party data? What is your strategy for securing future sales today?
Every game is not only an opportunity to surprise and delight your current fans, but engaging them effectively at today’s event can serve as the anti-veto for the next one. Together we’ll create a playbook to keep the fans you have and use them to create your fans of tomorrow.
Name, Image + Likeness (NIL)
How are you engaging your own student athletes to promote and sell their sport, while building their personal brands and selling themselves? Have you considered using one sport or event to build fan engagement with another? With NIL done right, everybody wins.
bright SPORTS + ENTERTAINMENT can help with structuring your NIL initiatives, creative strategies for athlete engagement and bringing more fans into the mix. Additionally, we can help bring strategic partnerships and warm leads to the table.